BU Business Education Jam

As the designer for the Boston University Jam (a 60-hour global brainstorm in collaboration with IBM and other corporate sponsors), I conceptualized the identity and designed all visuals, including a social media toolkit, promotional materials, and development of the Jam marketing website. The visuals grew and developed through phases, ranging from initial event awareness to the active push for registration.

BrandingGraphic DesignWeb Design
Additional Jam marketing included concept and creation for graphics installed throughout BU School of Management to create buzz and excitement for the Business Education Jam. The designs adapt to the surroundings; the “elevator pitch” to join the Jam on the elevator doors, word clouds hanging from the ceilings, speech bubbles strategically placed above stools at Starbucks, and windows covered with colorful clings with Jam questions and sayings.

You may also like...

Ground Breaking Coffee
BrandingGraphic Design
December Thieves
Art DirectionBrandingPrint Design
R Public Relations
BrandingGraphic Design
Beacon Hill Business Association
BrandingGraphic Design
Sun exposure tracking app
UI/UX
Moments
Art DirectionEditorial DesignGraphic Design
From One to the Next
Creative DirectionExhibition DesignGraphic Design
Company website
Graphic DesignWeb Design
Kiip Custom Notifications
Interaction DesignUI/UX
Employer Guide
Editorial DesignGraphic DesignPrint Design
Back to Top